If you have your own business, you probably wonder if you should have a blog. If you want your business to show up in organic Google search results, then the answer is yes.
According to Contracting Business, “Blogging is a simple way to strategically add practical content in your own voice strategically to resonate with your target clients/prospects.” And we couldn’t agree more. Posting regular content on your blog will give potential customers the answers they are looking for, making you the leader in your industry.
Here are 3 reasons why your business should have a blog:
-
Improve organic traffic
Google ranks web pages, not websites. This means that in order to rank high, you need to incorporate as many keywords as possible while building valuable content. Blogging is the easiest way to do this. The more blogs you have, the more likely you are to show up in organic search results. This means there is more of a chance that potential clients will find you, which means there is more of a chance they will turn into a lead.
- Improve your authority
Like we said before, giving your potential customers answers to their questions makes you the leader, or gives you authority in your field. You’ve provided them with a service and they aren’t even a customer yet. Also, the more quality your content is, the higher it will rank which means the more it’s going to get clicked, and thus the higher it’s going to rank in Google. That’s not only online authority but local authority as well.
- Compliment your social media presence
Social media is a great way to stay in front of your current customers and potential customers. But you don’t want all of your posts to be just about your services or products because it’s going to get redundant. Instead of just posting about your services, you can write blogs about tips and tricks, or important and helpful information that will be valuable to the customer. Anything that can tie back to your business. Not only will that resonate with your potential clients because they’ll be getting valuable content, but it will also lead them back to your website.
Now that you know the basics about lead generation, it’s important to keep up with your transport marketing. You may find that your blog and social media presence is not getting you the results you want. This is where the services of MedTrans Marketing can help you and your NEMT business.
For over 25 years we have been providing internet marketing services to a variety of businesses. With changes in the economy and marketplace, we have refocused our skills and experience to only serve the growing “Non-Emergency Medical Transport” industry. Book more transports from the top search engines and social media properties on the Internet with the help of our all in one, done for you marketing. Visit our website for a FREE lead excelerator strategy call.
MedTrans Marketing
Internet Marketing for NEMT Companies
(866) 492-1964
www.medtransmarketing.com
Recent Comments