What is Customer Lifecycle Marketing?
A customer lifecycle marketing strategy is the term that describes all of their strategies for attracting customers, converting them into clients, retaining those clients and leveraging relationships with them to boost revenue. All such strategies engage a client throughout his or her buying journey.
The customer lifecycle marketing theory proposes that buyers go through three main stages: first acquaintance with your product or service, purchase, and loyalty.
What Are the Customer Lifecycle Stages?
- Awareness
This happens when a potential customer first becomes aware of your business or and services you offer, and usually happens before they even visit your website.
- Engagement
When the potential customer seeks more information about your business or product, they will follow your brand on social media, read your blog, watch a video, or subscribe to your newsletter.
- Evaluation
This can be one of the most important stages. Potential customers want to read your reviews and compare your offers to competing brands. They are searching for digital self service, meaning they want to be able to answer questions themselves through your website.
- Purchase
This happens when the customer decides to buy your product or request your service.
- Support
Interaction with the customer after a purchase will show them that you are interested in building a relationship with them and increases their loyalty to your brand.
- Bonding
Establishing a long lasting relationship and value will turn your one time buyer into a lifelong customer.
How can lifecycle marketing increase my profit?
Companies should know that their future success often hinges on how they keep and retain customers. Marketing strategies aimed at engaging with your customer’s lifecycle will increase the odds of repeat purchases which is crucial for successful growth where companies are fighting to be heard over one another.
Here is a list of ideas to help boost your lifecycle marketing strategy:
- Keep track of customers that make return purchases.
- Measure how much customers are spending on repeat purchases and experiment with loyalty offers.
- Try to collect contact details when a potential customer visits your website by offering to subscribe to email updates or offering free downloads.
- Share email newsletters to help customers remember your brand for future purchases.
- Make every customer feel special with exclusive offers and memberships. The more a customer feels valued, the more likely they are to buy from you again.
The customer lifecycle is a vital part of your brand. Depending on your specific brand needs, each step will be different for everyone and it’s important to know how best to adapt them according to who they’re aimed at. Embrace these differences through communication and assistance so that the process from initial contact all the way up until final purchase can be as efficient as possible – this ensures satisfaction on both sides.
For over 25 years we have been providing internet marketing services to a variety of businesses. With changes in the economy and marketplace, we have refocused our skills and experience to only serve the growing “Non-Emergency Medical Transport” industry. Book more transports from the top search engines and social media properties on the Internet with the help of our all in one, done for you marketing. Visit our website for a FREE lead excelerator strategy call.
MedTrans Marketing
Internet Marketing for NEMT Companies
(866) 492-1964
www.medtransmarketing.com
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