Back in the days before the internet, you would simply open the phone book and call the first company in line. Now that our entire world revolves around being online, businesses find that they need to do a lot more marketing work to get customers. There are many lead boosting strategies out there today. It’s not about how to boost leads anymore, but what is the best way.
Your two main considerations should be time cost. In this post, we’ll discuss the best lead boosting strategies for your business.
Google My Business
With an optimized Google My Business profile, you can have your business showcased right in front of a potential client who is looking for a service. The best part – it’s free. People can see your address, phone number, hours, and website all at the click of a button. They can also see reviews and ratings which are a huge benefit for any business. GMB profiles appear in the local area, or the ‘3 pack’ in maps and is presented higher than even organic results. It’s important to make sure that your GMB listing is optimized for the correct search terms that are valuable to your potential clients.
Boost Your Online Presence
Google ranks, blogging, social media – these are all ways to put your business out there in front of the eyes of potential clients. The more quality content you put out there, the more views you’ll get, and then the more leads you’ll gain. You don’t have to focus your entire online presence around your business and services. You can provide information on all kinds of things that relate to HVAC such as repair questions, maintenance information, tips, etc. Don’t forget to include links to all your online platforms on all your online platforms. Potential clients will usually want to get a feel for a company online before they ever think about picking up the phone for that first call, so make sure what you are putting out there is a good, quality feel.
Strategize SEO
No one calls an NEMT company before they are actually in the need of transportation. What usually happens is that the need comes up, the client types in a quick Google search for transport companies in their area, and then clicks on the first few links that come up. That means that you need to make sure your website is optimized to be in those first few links that pop up.
Some tips for SEO optimization include:
- Make sure your website looks clean, professional, and includes information for all your services and contact. If your website is lacking on any of these, the potential client is likely to move on to the next link.
- Create a page for each service you offer and be as specific as possible. People don’t always search for an NEMT company, sometimes they search for the specific service or problem.
- Try partnering with other local companies and linking to each others websites. Backlinks are great SEO tools to get you ranking higher, and if you are both linking to each other, you both reap the benefits.
Now that you know the basics about lead generation, it’s important to keep up with your transport marketing and lead generation. You may find that your Google My Business listing, online presence, and SEO optimization is not getting you the results you want. This is where the services of MedTrans Marketing can help you and your NEMT business.
For over 25 years we have been providing internet marketing services to a variety of businesses. With changes in the economy and marketplace, we have refocused our skills and experience to only serve the growing “Non-Emergency Medical Transport” industry. Book more transports from the top search engines and social media properties on the Internet with the help of our all in one, done for you marketing. Visit our website for a FREE lead excelerator strategy call.
MedTrans Marketing
Internet Marketing for NEMT Companies
(866) 492-1964
www.medtransmarketing.com
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